Local business leads in Finland, trade by trade

Finland sits fourth of the four by record count. Denmark is the one above it.

The file runs from hair salons at the top down to florists at the bottom.

The headline is the website gap. 934 of these firms run on a Maps listing and nothing else.

That is 24% of the whole country file. For a web agency it is the entire pitch list.

The email side reads 16%. So 605 of the 3,883 give you an address to write to.

The rest give you a phone number and a door. Both still work, and both cost more time.

Every number on this page comes out of the live database. We do not round them up and we do not model them.

A count you cannot check is a count you should not trust. So we print ours next to the date we took it.

• Hair salons — 422 of them, 47 with an email, and 108 with no site at all
• Beauty salons — 375 of them, 54 with an email, and 79 with no site at all
• Physiotherapists — 340 of them, 41 with an email, and 128 with no site at all
• Dentists — 274 of them, 33 with an email, and 118 with no site at all
• Estate agencies — 273 of them, 58 with an email, and 81 with no site at all
• Electricians — 264 of them, 27 with an email, and 86 with no site at all
• Veterinary clinics — 238 of them, 61 with an email, and 31 with no site at all
• Bookkeepers — 233 of them, 54 with an email, and 41 with no site at all
• Roofing contractors — 228 of them, 55 with an email, and 37 with no site at all
• Opticians — 226 of them, 1 with an email, and 22 with no site at all
• Photographers — 199 of them, 14 with an email, and 33 with no site at all
• Gyms — 184 of them, 47 with an email, and 28 with no site at all
• Bakeries — 166 of them, 39 with an email, and 27 with no site at all
• Accountants — 156 of them, 23 with an email, and 63 with no site at all
• Restaurants — 153 of them, 28 with an email, and 17 with no site at all
• Florists — 152 of them, 23 with an email, and 35 with no site at all

Read the third number first. It is the one that tells you who has nobody selling to them yet.

A firm with no site has no agency, no retainer and no marketing manager to get past.

The second number tells you how you can reach them. A low email count means a phone list, not a bad list.

3 of our 16 Finnish trades clear that floor. 13 do not.

The largest of the thin ones is dentists, at 274 records. That is real data. It is not a list you can run a campaign on.

Here are the ones we cannot yet publish, with what we hold for each.

• Dentists — 274
• Estate agencies — 273
• Electricians — 264
• Veterinary clinics — 238
• Bookkeepers — 233
• Roofing contractors — 228
• Opticians — 226
• Photographers — 199
• Gyms — 184
• Bakeries — 166
• Accountants — 156
• Restaurants — 153
• Florists — 152

Most of those sit within a hundred records of the line, so a deeper crawl of Finland moves several of them onto the published side.

You can still export any of these inside the app. There is no lock on a small category.

What we will not do is build a landing page that claims a national list and hands you a hundred rows.

Which is how a thin list gets sold twice. It is also how a search engine learns to skip a whole site.

If a trade on that list matters to you, tell us. We can push a deeper crawl at it.

Finnish, and fewer words

Finnish reads nothing like the other three. A Swedish template will not carry over.

Swedish is the second official language, so a Swedish email is not wasted. Finnish is still better.

Finnish business style is short. Say the thing, stop, and wait.

A pause on a call is not a problem. Filling it with talk is the problem.

English is widely read. It marks you as an outsider, which is fine if the offer is clear.

The register is called PRH

Finland keeps its company data with PRH, the Finnish Patent and Registration Office.

PRH runs the Business Information System with the Tax Administration. The public front end is ytj.fi.

Every firm holds a business ID, the Y-tunnus. It is the key to every other record.

Look a lead up there before you price the job. The register tells you the legal form.

Hours, midsummer and July

The Finnish day starts at eight and ends near four. Lunch is early and short.

Juhannus is midsummer, and the country stops for it.

July is holiday month across the board. Small firms shut the door for weeks.

The good windows are February to May, and late August to November.

The file comes as CSV or XLSX. One row per business, with no row cap on any plan.

• Name, street address, postcode, region and map coordinates
• Phone, with a flag for the ones that reach a mobile
• Email, plus the page we pulled it from, so you can check our working
• Website, and a flag for the firms that have none
• Rating, review count and whether the owner has claimed the listing
• Facebook, Instagram and LinkedIn where the listing carries them
• Opening hours, price band and the full Maps category tree
• First seen and last seen, so you know how old a row is

Your file stays yours. Cancel next week and the export on your laptop still works.

We do not delete customer exports. See what each plan holds.

Every plan reaches every country and every filter. There is no upgrade wall on geography.