300 opticians in Sweden, with the contact details attached

Two businesses share one door. The eye test pays for the clinic. The frames pay for the rest. Whatever you sell, one of those two pays for it.

90% have claimed the listing and only 16 have no website. Nobody is selling a first website here. That pitch is ten years too late.

What sells is the second visit. Recall is the reminder that an eye test is due, and it is the cheapest sale a shop has. Booking, reviews and the till sit beside it.

The rating is your opening. 275 of these carry one and the average is 4.08. That is low for a shop that claimed its listing and pays for a website.

Read the one-star reviews before you call. A shop hears about waiting times and price in public. Bring that back to them and you have a meeting.

• Frame and lens brands, after shelf space and a display
• Practice software: booking, recall, records and the till
• Review and customer-experience tools, aimed at the rating
• Shopfitters, display suppliers and retail finance

One thing to know before you buy. 57% of these rows carry an e-mail, which is high for a local trade. Email is a real channel here, not a fallback. Plan the campaign around it.

A business with no website has told you three things at once. It has no agency. It has no marketing budget line to defend. And whoever you reach owns the decision, because there is nobody else to ask.

Filter the file to that group and you cut 300 rows to 16. That leaves 284 who already bought a site from somebody. Every rival list sells you both groups mixed together.

5% is almost nothing. 16 shops on this file run without a website.

They are worth a look and they are not the play. Expect single-room practices and new openings.

On a retail list the filter that pays is the rating. Sort it low to high and start at the bottom of the file.

One more number worth holding. 90% of these opticians have claimed their listing, so most of the 16 you are about to call do log in somewhere. They chose not to build a site. That is a different conversation from one with an owner who has never been online.

Swedish marketing law asks for consent before you e-mail a natural person. Writing to a company falls outside that rule.

One duty applies whoever you write to. Every marketing e-mail must carry a working reply address for stopping. The statute says plainly that this holds for a company too.

Sweden never extended the consent rule to companies, and said so when it wrote the law. The reply address is the protection it chose instead. Treat it as the one line you cannot drop.

Two practical notes for working Sweden

Swedish business English is excellent, so an English message will be read. A Swedish subject line still opens more of them.

Swedish offices keep a real fika at mid-morning and mid-afternoon. Call either side of it, not through it.

Company details are public here. Bolagsverket is the Swedish Companies Registration Office. Check a shortlist against it before you pitch anything expensive.

The file arrives as CSV or XLSX. One row per business, 300 rows for this list, and no row limit on any plan. Here is how full each column actually is for these opticians, so you can plan the campaign before you pay for it.

• Name, address, postcode, region and coordinates — all 300 rows
• Phone — 290 rows, 97% of the file
• Email, with the page we found it on — 172 rows, 57%
• Website — 284 rows, and 16 flagged as having none
• Rating and review count — 275 rows carry a rating, averaging 4.08
• Facebook, Instagram and LinkedIn — 98, 98 and 63 rows
• Owner has claimed the listing — 271 rows, 90%
• Opening hours, price level, the Maps category tree, first seen and last seen

This list is 300 rows. Every one of them fits inside a single month on the €49 Starter plan, which carries 10,000 lead credits.

Your export stays yours. Cancel tomorrow and the file you already downloaded is still on your machine and still in your CRM. We do not delete customer exports, and we will not start.