305 roofing contractors in Sweden, with the contact details attached

9% with no website is low for a building trade. Roofing bought marketing years ago and kept paying for it.

The reviews tell you the same story. 233 of these carry a rating and the average is 4.69. A number like that does not happen on its own. Somebody asks every customer.

So the pitch is displacement, not discovery. You are not the first call. You are the one who takes the account off whoever has it.

That is a longer sale and a bigger contract. Ask what they pay for a lead today. Ask what share of those leads turn into a roof.

• Roofing systems and materials brands, chasing the specification
• Lead marketplaces selling against the one already in place
• Agencies taking over an account rather than starting one
• Software for estimating, surveys and customer finance

One thing to know before you buy. 28% of these rows carry an e-mail. That works for a first touch, but it will not carry a campaign on its own. Pair it with the 200 phone numbers.

A business with no website has told you three things at once. It has no agency. It has no marketing budget line to defend. And whoever you reach owns the decision, because there is nobody else to ask.

Filter the file to that group and you cut 305 rows to 28. That leaves 277 who already bought a site from somebody. Every rival list sells you both groups mixed together.

The no-website group is 28 rows. That is a morning of work, not a campaign.

Take them anyway. They are the only cold start on this file, and nobody else has bothered with them.

Then look at the 105 rows with no phone number on the listing. You cannot dial those. Reach them by email or through their own website.

One more number worth holding. Only 52% of these roofing contractors have claimed their listing. 147 of them have never logged in at all, which means anyone can suggest an edit to their hours and they will not see it. Pair that with the 28 with no site and you have the sharpest list in the file.

Swedish marketing law asks for consent before you e-mail a natural person. Writing to a company falls outside that rule.

One duty applies whoever you write to. Every marketing e-mail must carry a working reply address for stopping. The statute says plainly that this holds for a company too.

Sweden never extended the consent rule to companies, and said so when it wrote the law. The reply address is the protection it chose instead. Treat it as the one line you cannot drop.

Two practical notes for working Sweden

Swedish business English is excellent, so an English message will be read. A Swedish subject line still opens more of them.

Swedish offices keep a real fika at mid-morning and mid-afternoon. Call either side of it, not through it.

Company details are public here. Bolagsverket is the Swedish Companies Registration Office. Check a shortlist against it before you pitch anything expensive.

The file arrives as CSV or XLSX. One row per business, 305 rows for this list, and no row limit on any plan. Here is how full each column actually is for these roofing contractors, so you can plan the campaign before you pay for it.

• Name, address, postcode, region and coordinates — all 305 rows
• Phone — 200 rows, 66% of the file
• Email, with the page we found it on — 84 rows, 28%
• Website — 277 rows, and 28 flagged as having none
• Rating and review count — 233 rows carry a rating, averaging 4.69
• Facebook, Instagram and LinkedIn — 36, 31 and 10 rows
• Owner has claimed the listing — 158 rows, 52%
• Opening hours, price level, the Maps category tree, first seen and last seen

This list is 305 rows. Every one of them fits inside a single month on the €49 Starter plan, which carries 10,000 lead credits.

Your export stays yours. Cancel tomorrow and the file you already downloaded is still on your machine and still in your CRM. We do not delete customer exports, and we will not start.