304 hairdressers in Sweden, with the contact details attached

We would rather print 9% on the page than sell you a fantasy. A hairdresser has no reason to publish an email. Clients call, or they walk in off the street.

Look at the other two columns instead. 95% have a phone number. 78% have claimed the listing. The owner stands three metres from that phone all day.

Four kinds of seller work this trade well.

• Clipper, scissor and product brands, who sell by the box and reorder monthly
• Chair rental operators, hunting for shops with a chair going spare
• Card terminal and booking sellers, who win on the walk-in trade
• Chains and franchises, looking for shops to take the brand

One thing to know before you buy. Only 9% of these rows carry an e-mail, and we would rather print that than sell you a fantasy. This is a call list. The 290 phone numbers are the product.

A business with no website has told you three things at once. It has no agency. It has no marketing budget line to defend. And whoever you reach owns the decision, because there is nobody else to ask.

Filter the file to that group and you cut 304 rows to 68. That leaves 236 who already bought a site from somebody. Every rival list sells you both groups mixed together.

22% have no website and most of them do not want one. Walk-in trade comes from the street and from the pin on the map.

What that group needs is a way for people to find them. 68 shops with no site and 4.7 stars are doing good work in silence. Sell them the finding, not the pages.

One more number worth holding. 78% of these hairdressers have claimed their listing, so most of the 68 you are about to call do log in somewhere. They chose not to build a site. That is a different conversation from one with an owner who has never been online.

Swedish marketing law asks for consent before you e-mail a natural person. Writing to a company falls outside that rule.

One duty applies whoever you write to. Every marketing e-mail must carry a working reply address for stopping. The statute says plainly that this holds for a company too.

Sweden never extended the consent rule to companies, and said so when it wrote the law. The reply address is the protection it chose instead. Treat it as the one line you cannot drop.

Two practical notes for working Sweden

Swedish business English is excellent, so an English message will be read. A Swedish subject line still opens more of them.

Swedish offices keep a real fika at mid-morning and mid-afternoon. Call either side of it, not through it.

Company details are public here. Bolagsverket is the Swedish Companies Registration Office. Check a shortlist against it before you pitch anything expensive.

The file arrives as CSV or XLSX. One row per business, 304 rows for this list, and no row limit on any plan. Here is how full each column actually is for these hairdressers, so you can plan the campaign before you pay for it.

• Name, address, postcode, region and coordinates — all 304 rows
• Phone — 290 rows, 95% of the file
• Email, with the page we found it on — 27 rows, 9%
• Website — 236 rows, and 68 flagged as having none
• Rating and review count — 289 rows carry a rating, averaging 4.65
• Facebook, Instagram and LinkedIn — 57, 61 and 32 rows
• Owner has claimed the listing — 237 rows, 78%
• Opening hours, price level, the Maps category tree, first seen and last seen

This list is 304 rows. Every one of them fits inside a single month on the €49 Starter plan, which carries 10,000 lead credits.

Your export stays yours. Cancel tomorrow and the file you already downloaded is still on your machine and still in your CRM. We do not delete customer exports, and we will not start.