Snov.io · compared
Snov.io is an outreach toolbox. We are the list it starts from.
Finder, verifier, warm-up, CRM and campaigns, all on one bill. That is a real bargain. But every one of those tools waits for the same thing first: a list of companies. For Nordic local trades, that list is what we sell.
64 columns on every row€49 a month, month to monthWe do not send email
What Snov.io is genuinely built for
Snov.io sells the whole outbound stack in one product, at a price small teams can pay. That is its pitch, and it is a fair one.
One Snov.io plan carries an email finder, a seven-tier verifier, unlimited campaigns, mailbox warm-up and a sales CRM. Paid plans take unlimited team seats. Few tools bundle that much.
Their pricing page, read on 27 July 2026: a free trial with 50 credits and 100 recipients, which renews. Starter at $39 a month with 1,000 credits and 5,000 recipients. Pro plans start at $99 with 5,000 credits and 25,000 recipients. Yearly billing takes 25% off.
Credits are spent one per action: an email search, a verification, a company profile view. A deliverability check costs 25. LinkedIn automation sits outside the bundle, as its own plan at $69 a month.
Two meters on one bill
Notice that every Snov.io plan carries two numbers: credits and recipients.
Credits meter the data side. Every search and every check spends them. Recipients meter the sending side. Your campaign list cannot outgrow the cap.
We run one meter, and only on data. €49 buys 10,000 lead credits. There is no recipient cap here, because there is no sender here.
That is the honest shape of the deal. Snov.io meters what it does: find, check and send. We meter what we do: hand you rows. Neither meter is a trick.
Where the model runs out
Every tool in the Snov.io box waits on the same input: a company it can look up. A domain, a name, a LinkedIn page.
A hair salon in Odense with three chairs has none of those. No domain, no company page, nobody on LinkedIn. The finder has nothing to find.
What the salon has is a Maps listing with a phone number on it. Our index grew out from that pin. The listing is the row, website or not.
So the box is not wrong. It is pointed at a different kind of firm. The gap sits in the step before the box opens.
Snov.io and FindAndClose, row by row
Grouped by what goes in, cover of local firms, contact fields, the meters, who owns the export, and sending. Grey rows are the ones Snov.io wins.
| FindAndClose | Snov.io | |
|---|---|---|
| What you type in to startthe input each tool needs | A trade and a place | A company, domain or profile |
| Firm with no website | Yes | Little to look up |
| Nordic local tradesNorway, Sweden, Denmark, Finland | 44,684 rows today | Follows companies, not towns |
| Search by Maps category4,000+ categories, every plan | Yes | No |
| Filter on star rating and review count | Yes | No |
| Filter for firms with no website | Yes | No |
| Email verificationseven-tier, per their site | No | 1 credit per check |
| Cold email campaigns and follow-ups | No | Unlimited on paid plans |
| Mailbox warm-up | No | Yes |
| Built-in sales CRM | No | Yes |
| LinkedIn automation | No | Separate plan, $69 a month |
| The number the shop answers | Yes | No |
| Opening hours, rating, review count | Yes | No |
| Columns in the export | 64, on every plan | Contact and company fields |
| What the entry plan gives | €49 · 10,000 lead credits | $39 · 1,000 credits |
| Recipient cap on your sending | None — we do not send | 5,000 on Starter |
| Seats on paid plans | 1 on Starter, 5 from €99 | Unlimited |
| Yearly discount | 20% off | 25% off |
| Free tier you can keep | No | 50 credits, renews |
| Trial | 14 days, 100 leads, no card | Renewing free tier |
| Files you already exported | Yours for good | Also yours once out |
Snov.io's pricing and features last checked on 27 July 2026. We re-check every month. Rows shaded grey are ones where they beat us.
Every Snov.io figure above was read off snov.io/pricing on the date shown. Their prices are in US dollars; ours are in euros. Their upper Pro tiers gave us two readings we could not square, so those counts stay off this page.
- Pick the trade Type it and take the match. One trade or twenty, on every plan.
- Pick the place Country, region, municipality, city. No plan gates the geography.
- The count moves first The number updates before you spend anything. Looking is free.
- Filter to the ones worth calling Has email, has phone, has a website, has a contact page. Combine them freely.
- Contacts are masked until export You can see a row exists and judge it. The address itself is the product.
- Export what you are looking at The file is exactly this filter set, with nothing dropped in between.
The coverage test — the free tier pays for it
Snov.io's trial renews on its own, so this test costs nothing but a quarter of an hour.
- Pick a trade and a town you know. Roofers in Aarhus. Barbers in Uppsala. Somewhere you can check by eye.
- Try to build that list in Snov.io's finder. Filter to the country and the industry, then look at what comes back.
- Count the rows that are the shop itself. Not a chain office. The shop with a door on a street.
- Open the same trade on Google Maps. Count the pins. The gap between the two counts is this page.
- Note which pins show no website. Those firms are outside any domain tool's reach, not just Snov.io's.
A team selling to funded startups will love what comes back. An agency that needs 300 salons in one region will not.
Run the same test here for free. The trial gives 100 leads over 14 days with no card. Export one town and ring five numbers by hand.
When to run both
This is the rare pair where "both" is the obvious answer. One finds the firms. One sends the mail.
Keep Snov.io as the engine room. The campaigns, the warm-up and the CRM are the working half of outbound, and we build none of them.
Use us as the front end for local trades. We hand you the file: name, email, phone, website, rating, 64 columns in all.
- Warming a new sending domain — Snov.io
- Finding every dentist in a region — us
- Sequencing 2,000 contacts with follow-ups — Snov.io
- Filtering those firms by rating and website — us
- Checking old emails before a send — Snov.io
The join is a CSV. Export here, import there, and the campaign runs on rows that no domain search could have found.
We do not send, warm, or manage replies. If you buy us and nothing else, you have a list and no way to mail it. Buy the sender too, whether that is Snov.io or another.
What people ask before they switch
Should I cancel Snov.io?
If it sends your campaigns, no. Cancelling the sender leaves you with a list and no mail.
The better question is where your lists come from. If you build them by hand from Maps today, that is the part we replace.
Is FindAndClose cheaper than Snov.io?
The prices sit close: $39 there, €49 here at entry. What differs is what a unit buys.
Their credit buys one search or one check. Our lead credit buys a full row with 64 columns, phone included. Compare per-list cost, not sticker price.
Do you have campaigns, warm-up or a CRM?
No, none of the three, and none is on the near roadmap. Snov.io wins every one of those rows in our table.
We are a data source. The file leaves as CSV, XLSX or JSON and runs in your tools.
Can I import your file into Snov.io?
Our export is a CSV with fixed headers, and anything that reads a CSV will read it.
We keep no Snov.io integration, so treat it as a file handoff and nothing cleverer.
Do your credits expire like theirs?
On Starter, credits last the month. From the €99 Growth plan they roll over one month. On Scale they roll three.
Every plan keeps free re-download of past exports, so a file you pulled is never spent twice.
Can I cold email the firms in your file?
Every field we sell is public business data the firm published itself. Under GDPR that supports B2B contact with an opt-out in the first message.
We hold a suppression list per account. A domain added there is blocked on every future export. Read the full position, and see how to write the send.
Read the other two, then the guides
The same test runs against each of these tools. The answer shifts a little each time.
- Hunter.io compared Domain in, email out
- GetProspect compared Pay per valid email
- Build a local email list The full method
- Firms with no website The no-domain search
- Cold email local businesses What to send them
- GDPR and B2B cold email The legal ground
- Lusha compared Credits burnt per reveal
- Apollo compared The contact graph, tested
Give the toolbox something to work on
Fourteen days, 100 leads, no card. Export one trade in one town and load it into whatever sends your mail.
- 14-day free trial
- 100 leads included
- No credit card